Cybermarking: features, symptoms, causes and how to fight it

Have you ever felt dizzy, nauseous, nauseous, disoriented or dizzy after using an electronic device for a long time? If so, there’s a good chance you’ve been cyberbullied.

Cyber-branding is a term that began to be used to refer to the symptoms of discomfort that appeared in subjects who used virtual reality techniques, although today, with advances in technology, this concept is used also to denote you feel dizzy by other devices such as your cell phone or your computer after long browsing.

Although it is not a serious condition, we must remedy it, as it can become chronic and if we have dizziness it is advisable to take a break and not immediately continue our duties because, for For example, using the car in these circumstances can be dangerous.

In this article we will see what cybermarking is, its meaning, main symptoms, why it appears, which subjects are most likely to affect it, and how to avoid or reduce its effect.

    What is cybercrime?

    Cyber-branding is a term used for years, from older to less than 1990, in association with the feeling of dizziness that appeared when the subject used virtual reality techniques or machines. The feeling of discomfort is typical of motion sickness, which is the symptoms of dizziness in the car or on the boat.

    Virtual reality is a technique which allows the individual to face the real situation in a similar way; in other words, sensorially the subject perceives that he is in a situation but in reality this situation does not take place. This procedure is not only for recreational use, it has also been used in the professional and therapeutic environment., as for driving simulators or airplane piloting or in psychotherapy to treat phobias to various feared stimuli.

    Nowadays, with the advancement of technologies, the definition of the concept has widened, now also understood by the cybermarking of the state of discomfort that it involves spending a lot of time, most of the day, using your cell phone or computer, like using social media or playing a video game.

    Thus, the use of virtual reality is not inappropriate, because it allows us to acquire certain skills more easily and to improve certain behaviors, but we will see that depending on the person or the time it takes to use the technique could have negative consequences for the object.


      Cyber-vertigo generates a feeling of discomfort similar to that of normative vertigo or to that to which we are most accustomed. Thus, a feeling of general discomfort will appear in the subject. These are typical symptoms of dizziness such as nausea, pallor of the face, vomiting or sweating., although there are also two sensations which deserve a separate explanation: general disorientation and oculomotor disorders.

      General disorientation is mainly related to feeling dizzy and dizzy, being one of the symptoms that cause more discomfort. In the case of oculomotor disorders, it is related to the third cranial pair, also called the oculomotor nerve, which is active and works when we use virtual reality or different technologies. Thus, the symptoms of an alteration of this nerve are visual fatigue and headaches.

      Given the discomfort it causes and the unpleasant symptoms that appear in some people who need to stop, it sometimes becomes difficult to use the technique of virtual reality as a training or therapeutic tool, the individual himself refusing to do so.

      We see that it doesn’t seem like a serious affectation, but that’s no reason to ignore it and not pay attention to it as it has been proven that if we don’t do anything about it it will continue to appear, become chronic and may affect the functionality of the subject, because as we know today, different technologies are widely used, not only for recreational purposes but also in the workplace.

      Likewise, it has been observed that although the symptoms usually go away or go away in a short time, in a few minutes or a few hours, in some cases they have persisted throughout the day, affecting the normal life of the individual. and being dangerous if you make certain of it. actions, such as driving as this increases your chances of having an accident.


        We’ve seen that cyberbullying shares many symptoms with common dizziness, but in the case of the former, discomfort appears without real movement; the subject does not really move, unlike common dizziness where the individual moves (for example, it usually appears when traveling by car or boat).

        So why does dizziness appear if the subject is not moving? Well that uncomfortable feeling it is due to contradictory information captured by our senses. Thus, the perception of movement is influenced by vision, which allows us to see that we are moving; the vestibular system which controls the subject’s balance; and proprioception, linked to the individual’s body posture. What happens in cybersecurity is that the information reaching us from these systems does not agree with each other.

        As we know, in virtual reality or with the use of technology, the movement that we perceive is not real. This means that visually, we perceive that we are moving, because it is the desired goal, to have the sensation of movement, but our visual and proprioceptive system will not give us the same kind of sensation, as they are only activated when there is a real movement, contradictory stimuli therefore reach our brain and this is the reason for the appearance of discomfort or dizziness given the disparity of information.

          Who is most affected by cyberbullying?

          As for the other conditions, not all subjects will be affected by cybermarking or will not be affected in the same way.

          Thus, we see that out of all the individuals exposed to virtual reality, the majority between 60% and 90% present weak symptoms which did not prevent them from continuing the activity; in contrast, at the extremes, lower percentages were seen in people who had no symptoms or who were excessively affected by stopping activity. Between 5% and 20% of subjects expressed no discomfort and 5% of participants asked to stop the test because they couldn’t go on.

          The onset of discomfort has been shown to include both biological and environmental factors or the type of situation. With regard to the internal or personal factors of the person, it has been observed that affects more women, younger subjects, from 2 to 12 years and those who are prone to migraines or dizziness. Regarding activity variables, we have seen that wider movements, where the head and body move, increase the possibility of cybermarking.

            How to prevent or fight it?

            Different strategies have been shown to help prevent the symptoms of dizziness. Regarding the technique of virtual reality, it is advisable to use a fixed and static point, in the recording, where the subject can focus their eyes and help them show no symptoms. If we don’t have the static element, we can also fix the view to the horizon of the image, as this has also been proven to help reduce its effects.

            Another technique to prevent the sensation of cyber-sweating is related to the creation of the virtual reality program; designers should try to make the information from different sensory systems as disparate as possible; for example, decrease rotational movements, the feeling of non-gravity, or transport.

            Frequent use of mobile devices is currently increasing the onset of symptoms of cyberbullying. It is common to look at the cellphone from the bed just before bedtime, when the light is off, the screen of the device is very close to the face. and non-stop browsing, these factors increase the risk of symptoms. To avoid any damage, the same action should then be taken with the light on and the mobile more distant.

            Finally, a very useful and obvious strategy is to rest when you notice that you start to have the first symptoms, when they are still weak, to prevent them from going any further, and then they are more difficult to treat and To reduce. Therefore, when you see the first effects of cybermarking, stop looking at the screen of your mobile phone, computer or virtual reality, so you can rest your eyes and get your body back on track.

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