However, sometimes it is difficult for the muses to give us the dose of inspiration we need. with the right strategies, we can help our mind to receive the influence of creativity.
And it would be ironic if creativity, which is the ability to connect ideas with each other in original and innovative ways based on what we are going through at any given time, could not be enhanced by the experiences we are subjected to.
Exercises to stimulate creativity
Below you can see a selection of creative exercises to make your thinking more flexible and spontaneous. You can choose which ones you prefer based on your goals.
1. Project technique
This technique is widely used by writers and advertising creatives because it helps us deconstruct an idea by revealing its most basic components and reconstructing it from there.
To achieve this, we will write down on a piece of paper all the ideas we have created that make up the subject to be treated, we weigh in the “gaps” of knowledge that appear between this jumble of information, document more on what is needed and, from there, look for connections between these ideas that we have written separately.
2. Interesting bad good
this method was designed by psychologist Edward de Bono, Famous for being the first to theorize about the concept of lateral thinking.
It is about picking out the idea we want to work on and thinking about something good, bad, and interesting about that item. Reviewing the amount of ideas we collect in each of these three columns will help us know if we are experiencing bias when analyzing that idea.
3. Group sketch
This exercise allows you to see the same idea from different angles through group action.
To do this, we need to get together with a group and start drawing each on a piece of paper the beginning of an idea. Then, all the folios change hands and each person continues the drawing initiated by the partner. This is developed over between 4 and 9 stages like this one.
SCAMPER is an acronym created to convey our texts or ideas a series of filters that will help us make our ideas more flexible on what we have in hand:
Substitute: What elements can I replace with others that are not present in the original concept?
Combine: how to combine ideas? What if we combine that with this other one?
Adapt: What can I modify to improve it almost with the whole?
Zoom in: what elements deserve more attention?
Put to other uses: what elements can be used more effectively?
Eliminate: what elements could disappear without affecting the whole?
Reverse: what elements can be redesigned without causing serious problems?
5. Forced connections
We first write in two different columns a series of concepts without apparent relation between them, numbered. Then we chose an item from each column at random (e.g. using numbers and dice) and we play to put them in relation to each other through an idea that we will have to create, As absurd as that may be. This is one of the funniest creative exercises.
6. The sailing problem
This problem was created by psychologist Karl Duncker to observe the ability of people to use conventional objects in new ways. For some people, this seems to be such a difficult test that it can cause a bit of anxiety.
To perform the test, a wax candle, a matchbox (with matches) and a pinbox (also full) are used. The goal is make the candle attached to a wall and can keep it lit without the wax dripping on the ground. If you want to know the solution, click here.
7. The six hats
This technique was also developed by Edward Bono, and it consists of analyzing a problem from six different perspectives: Logic, optimism, devil’s advocate, emotion, creativity and general direction. So you have to put yourself in the place of these six “flat characters” as an actor would.
This exercise is very simple: it consists of writing down all the ideas that make up a concept and starting to wonder how each of them could be challenged. This way unfounded beliefs are identified or we come up with funny and absurd ideas of how thought should be twisted to deny very basic and obvious ideas. This can be particularly useful in the area of advertising., Where lateral thinking is very important.