Social media (RRSS) is having a sweet time today. In 2014, a survey conducted by ComScore indicated that this year, 128 billion people were registered with the RRSS worldwide.
Today, Facebook is the most popular social network and, at least in the West, few people (if any) ignore the most important social networks on which large communities of Internet users are created: Twitter, YouTube, Instagram …
Recommended article: “The 14 Best Facebook Groups for Learning Psychology”
LinkedIn: a social network for professionals
There are different social networks and each with different characteristics. At the professional level, LinkedIn stands out, a business and workplace oriented network, Which has become an excellent tool for finding work and obtaining professional contacts.
If you use this social network, and taking into account the boom that the 2.0 world has experienced over the last decade, it is essential that you pay attention to your profile, as it is very useful for professional promotion and for research. and sharing of related information. with your field of work.
In today’s article you can find 10 tips to optimize your LinkedIn profile.
1. Define a strategy
Why do you want to be on LinkedIn? What is the reason why people use this social network? Before reading the following tips, you should think about and define why you or your business want to be part of this professional network. To do this, you need to know the objectives, the target, the tools you will use or how you will interact. This is the best way to use this digital medium to your advantage.
2. Complete your profile and use good keywords
If you want people to contact you or visit your business website, you have to win them over. Take your profile seriously and think about the keywords that best define you so that you can apply them. Doing the latter will allow your profile to appear in search engines like Google.
You should know that each profile can be improved, so you should check it regularly.
3. Add a professional photo
LinkedIn is a great way to make professional contacts and, on top of that, is our cover letter for other companies or entrepreneurs. Therefore, as if it were a CV, you need to take care of your image. If in the previous point the importance of completing the profile was mentioned, it is particularly relevant to add a professional photo, because in front of others, it communicates who we are. In addition, a good image makes it easier to remember, while profiles without a photograph create some rejection.
Related article: “The 10 Tips to Improve Your Resume”
4. Spend time on the clip
The excerpt allows you to explain in a few lines all that you can offer and this is your cover letter. In other words, the section where you came from. To generate interest, you need to treat this section with care, so you will avoid a poorly targeted snippet which will lead to rejection and steer you away from your profile for interested entrepreneurs, clients or potential investors.
5. Increase your connections
It is important that you increase your connections to reach more people. To do this, you need to be proactive, because every time you do something on LinkedIn (for example, update your profile or respond to an event), it shows up on your contacts home page. It is also important that you consider inviting members of other groups to identify with you.
6. Use groups to your advantage
This point is linked to the previous one, but it should be emphasized. When choosing a group of your professional interest, it is important that you think about its potential. In addition, within it, you must be participatory (send notes, make comments, etc.). to increase your connections. It’s not a bad idea to create your own groups to be in control..
7. Share valuable information for your industry
To be proactive, another strategy that can be successful is to share information that is important to your professional sector, as this will increase your visibility and add value to your profile. Posting news or articles from your own blog will be well received by your contacts, who see your profile as a useful source of data. Certainly, an action that will encourage the loyalty of your followers and allow you to get more recommendations.
8. Create a solid foundation for your network
LinkedIn not only allows us to find potential customers, but also gives us the ability to identify contacts that we have in common with them. We must not forget that LinkedIn is not a social network for fun, but a professional social network, so we must exploit the possibilities it offers.
For the best results, you must build the foundations of your network and not take random actions. This is the only way that will allow you to use this social network more effectively and efficiently.
9. Customize your URL
There are many benefits to personalizing your LinkedIn URLFor example, it positions you better in the search engine, lets you display a more professional appearance, and you can include it in your CV in a shorter way than the original LinkedIn offers you. The following format, “http: // linkedin .com / your-name-and-name”, is ideal.
To customize your LinkedIn URL, follow these steps:
- Go to the “Edit profile” menu and hover the mouse pointer over the URL that you can see under your name. Then you will see a setup menu icon appear.
- Click and you will see it appear on the right of the screen, A link with the text “Create a custom URL”.
- Finally, click on this link to modify your URL (With the format shown above).
10. Get recommendations
Including recommendations (for example, from your former employers) in your profile can be very helpful if you are looking for work through LinkedIn. Referrals are very positive in these cases so there is nothing wrong with asking someone to write a recommendation for you. Also, if anyone has a recommendation for you and wants you to focus on some aspect, feel free to comment – as this can be important for your future job.