Brand coaching: the relationship between coaching and marketing

the Mark is a very popular concept in the business world. Refers to develop and shape a brand that allows a user to identify with certain symbols, ideas or experiences that go beyond the simple product or a service with which it is intended to do business. For example, Coca-Cola, in addition to selling soft drinks, shares happiness.

A company whose brand conveys a strong visual identity and a good position in the market will be a stable and secure source of income in the long term.

The brand image not only refers to the logo and the image of the brand, but also takes into account the characteristic values ​​of the organization which give it a unique and credible character, and allow it to stand out from others, because they have a unique impact in the world. market.

Brand coaching allows you to maximize your brand development

Coaching is a methodology that maximizes the professional and personal development of people and influences their transformation, because it generates changes of perspective, increases motivation, commitment and responsibility.

There are many types of coaching, but they all share the same methodology. Brand Coaching was born from the need of individuals and companies to develop, strengthen or define their image when they present themselves to others. Brand Coaching is therefore closely linked to marketing, which is why it has found its place in companies and among people who wish to maximize the concept of branding.

To achieve this, a marketing strategy is used through Coaching tools. This type of coaching is useful because it helps to clarify values, set realistic goals and overcome limiting beliefs that may interfere with the development of the brand’s potential.

Company values ​​and the relationship with the customer

the picture and the personality of a company (or a product) is a basic tool to stand out and differentiate yourself from competitors, but what will build customer loyalty is the relationship between the image to be displayed and the values ​​of the brand . Therefore, a defined image that conforms to its principles is valued by customers in a positive way. That is to say, whether for business relations or relations between individuals, the image must be reinforced in all its aspects and must be consistent with the values ​​that are promoted.

The important thing is to know what the image is supposed to show, and it is in this aspect that the coach can help companies identify their mission, vision and values, and can provide tools to help overcome challenges. barriers or limiting beliefs for free expression. identity, and for the correct acquisition of the marketing objectives pursued. Therefore, Brand Coaching is not just image consulting, but it helps members of the company to develop and plan something deeper, the concept of branding.

Brand coaching does not provide revenue, but provides tools for company members to develop the brand themselves, After deep reflection. If the business is new, Brand Coaching can help lay the foundation for the brand, but if the business has been in the market for some time and issues have arisen (economic crisis, brand identity crisis, etc.), Brand Coaching can help restore the balance between values ​​and a powerful image that can unleash trust between future clients.

Brand coaching helps build customer loyalty

As we commented in the article “Emotional Marketing: Reaching the Customer’s Heart”, brands are currently looking for strategies to build customer loyalty, as well as to capture the attention of new consumers to build lasting relationships over time. . They achieve this by creating an emotional connection with them: it’s not just about buying the product, but feeling the brand as their own.

The most successful companies they create expectations in individuals and generate emotions through experiences. Thus, they seduce consumers by making them accomplices in their business stories and by touching their hearts; touch their emotions. By effectively generating proximity to the potential customer, they increase their chances of selling their products.

This emotional component is one of the keys to Brand Coaching, as this methodology is an essential tool for good emotional management, as it provides a set of skills and abilities that influence people’s ability to succeed and cope, from more adequately, to external requests. and pressures. Coaching, in addition, promotes a learning environment which allows companies to be in the present, with realistic goals and clear objectives, and allows them to overcome obstacles to go further, with new alternatives and creative ideas.

Leave a Comment