Coaching for companies: what is it and what are its advantages?

Over the past two decades, a methodology, which aims to maximize professional and personal development, has become very fashionable. It is coaching, which influences the transformation of people and generates changes of perspective in the coachee, and also increases the motivation, responsibility and commitment of the coach.

Coaching is an educational process that facilitates learning and promotes change (cognitive, emotional and behavioral). because it creates a favorable environment and a coach-coachee relationship that allows self-observation, self-reflection and empowerment of the latter.

    Different types of coaching

    Although coaching is a methodology that is used in many fields and shares common characteristics, some authors have made different classifications of this concept. Coaching was born out of playing sports, when some coaches realized that it significantly influenced sports performance.

    Over time, it began to be applied to promote the well-being of people, to feel fulfilled for themselves, because through coaching they are able to achieve their vital goals in a more realistic way. This method improves emotional intelligence and therefore interpersonal relationships.

    There are different types of coaching. They are as follows:

    • Personal coaching: Seeks the well-being of a particular person, both in terms of mental health and occupational health. It encourages skills that are applied in everyday life. It is also called life coaching.
    • sports coaching: Focused on athletes so that they can improve their athletic performance.
    • organizational coaching: There are generally two types of coaching. These are business coaching and executive coaching.

    Other forms of coaching have emerged in recent times. For example, nutritional coaching. You can find out more about the classification of this methodology in our article: “The 6 types of Coaching: the different coaches and their functions”

    Why coaching is criticized

    Although coaching is a very effective methodology, it receives some criticism. Much of this criticism is about how and who uses coaching. The truth is that coaching can really help people in so many areas of their lives; however, many professionals are not at all ready to apply it.

    The problem is the lack of regulation. Therefore, it is recommended that when hiring a trainer he is also a psychologist.

      Benefits of coaching for businesses

      In companies, the figure of the coach has erupted with force. But, what are the advantages? Below are the benefits of coaching for businesses.

      1. Improves teamwork

      Coaching applied to companies can improve teamwork because it promotes cohesion between members. Today, teambuilding and group coaching have an important weight in large companies.

      2. Strengthen individual skills

      Not only does this improve the performance of the group, but it also improves the performance of people, who do better work. Of course, individual work has an impact on group work.

      3. Helps clarify roles

      Roles in the company are important, because when one person takes on the roles of another worker, it can lead to what is called role conflict. Role conflict negatively influences the well-being of workers as it can lead to stress at work and burnout.

      4. Allows you to set realistic goals

      Coaching is useful, among other things, because it allows people to restructure their beliefs and set more realistic and achievable goals, which do not generate frustration. This happens both at the individual and organizational level.

      5. Increase creativity

      This method promotes self-discovery, but it also encourages workers to appreciate the different alternatives that arise in different situations. It helps to generate ideas and therefore also allows a transformation of reality and an increase in creativity.

      6. Reduce conflicts

      It also allows you to discover tools that make it possible to overcome obstacles and conflicts that may arise in the daily life of a company. This is also essential for building healthier and more productive relationships.

      7. Improves well-being

      Employees and senior officials, in this self-learning process, achieve greater well-being through coaching, because through self-observation and the tools that coaching provides, they manage to increase their emotional intelligence and , therefore, his happiness.

        8. Increase productivity

        Business coaching is not only essential for workers, they feel satisfied. But this satisfaction also allows people to perform better and to feel identified with companies. The company’s results show it.

        9. Greater adaptability to change

        We are in a time of change in the business world, but some organizations do not have the flexibility to effectively adapt to the transformation. Coaching helps senior executives to think, which also influences their subordinates and how a business adapts to the new reality.

        10. Influence motivation

        Without a doubt, coaches are seen as motivators. But you also have to know how to distinguish quality coaching from what is not. By provoking reflection, providing feedback and making improvements, coaching motivates people who are part of companies.

          How to train in coaching for companies

          Despite its recent emergence, coaching for companies already has very interesting training and specialization programs.

          One of them is, for example, the ACTP Executive Coaching certification program of the European School of Coaching, specially designed for people interested in becoming professional coaches and intervene in organizational processes related to leadership.

          This one-year program provides both theoretical and practical, fundamental training in a discipline based on the organizational and business environment.

          It combines the face-to-face format (in different Spanish cities) with the online one to better adapt to student availability.

          To find out more about this master’s degree, you can access the contact details of the EEC by clicking on this link.

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