Areas of opportunity: what they are, what they are for and what types they are

Opportunity areas are areas we can work on to improve. In this article, we will know its main characteristics and we will see the areas in which we can find aspects to improve and enhance, within companies.

    What are the areas of opportunity?

    Areas of opportunity are groups of skills and competences linked to contexts with objectives to be achieved and which can be developed to achieve these goals more effectively. There are basically two types of opportunity areas: personal and professional. Let’s see in detail what each of them consists of.

    Areas of personal opportunity

    Areas of opportunity in the personal realm include certain aspects of our way of being, our personality, and our behavior that can be improved. Thanks to them, we came out stronger and experienced facets that we did not know about our personality.; moreover, they show us that we can accomplish much more than we thought and that we are stronger than we thought.

    In other words, they focus on the “weaker” aspects of ourselves; if we work on it, we can increase our potential and progress in different areas (especially on a personal level).

    A lot of times, if we do not know how to detect these areas of opportunity, problems can arise and harm us in certain areas of our life. However, if instead we work on it, our quality of life can improve.

    So, the first step that we need to take is knowing how to detect those areas of opportunity that allow us to improve as people. Once identified, we will start working on it, either individually or with the help of a professional (psychologist, coach …). To start working on it, it will be important to design the steps to be implemented to achieve the goals we have set for ourselves.


    Areas of personal opportunity have a lot to do with our weaknesses, but also with the limits we set for ourselves, with unparalleled frustrations, fears, insecurities, etc. Identify those little weaknesses or “bumps” that prevent us from fully developing our potential it will allow us to feel more secure and better with ourselves.

    Why take advantage of our areas of opportunity? This will allow us to make individual changes and, in turn, will be successful in what we set out to do. These improvements can be translated for example into higher levels of individual responsibility, more commitment, perseverance, etc..

    Steps to develop them

    Some steps are proposed by Patricia Behisa, SEO and digital marketing specialist, to take advantage of the areas of personal opportunity that we offer. It specifies 7 steps, which are interdependent.

    1. Know yourself

    The first step is essential to know what areas of opportunity we have. Knowing yourself it will be easier to spot these areas and allow us to start working on them.

    2. Analyze our past experiences

    Our past as individuals defines us; it does not mean that it limits us, just that what we have done or experienced in the past partly says how we are. sometimes by analyzing these experiences, we can find answers that allow us to strengthen our areas of opportunity.

    3. Emphasize the virtues

    The third step is to highlight our virtues, our strengths. Just as we need to know our weaknesses, our strengths and our potential. It can give us clues on how to work to increase our personal security and to improve our abilities.

    4. Highlight our skills

    The fourth step proposed by Patricia Behisa is that we emphasize our skills, what we know how to do. It also encompasses our interests and capabilities and can guide us in improving our areas of opportunity.

    5. Order the above skills

    We need to be able to sort out the above skills; that is, make a list that sorts them according to the degree of dominance we have.

    6. Select the best skills

    After writing the list, we will select the skills that give us better results or from which we have a more advanced level of knowledge or practice. This will let us know which (or which) is best for us to implement first..

    7. Let yourself be carried away

    The last step that Behisa proposes is to “get carried away”, to flow. Now we know what we are best given, what skills we have; it’s just a matter of putting them into practice according to our areas of opportunity.

    Areas of business opportunities

    The second type of opportunity area is business; in other words that is to say, those we can detect and work on in the workplace. The line of work will be similar to the previous one; we will first have to identify our weaknesses in order to work on them.

    So the areas of business opportunity are in fact similar to the previous ones but in the area of ​​work. They consist of “gaps” that we can observe in our business, opportunities for improvement.. In this way, it is not just about “mistakes”, but about areas that we can improve. For example, competitiveness, initiative, efficiency, profitability, etc.

    Once these areas of opportunity are detected, we can work on them. But why? Basically, to improve our business or organization, get more profit, etc. In addition, these areas are often sources of losses (for example economic) for the company; if we identify them correctly, we can achieve the opposite effect (earning more, improving certain conditions or aspects of the business, etc.).

    How to develop them

    We offer 4 main areas (or areas, facets) where we can find areas of opportunity in our business (although there are many more):

    1. Innovation

    The field of innovation allows us to create new, fresh and creative ideas that add value to our business. These ideas can refer to processes, products, services, etc. Finding areas of opportunity in this area or sector will allow you to create original and new ideas.

    2. Customer service

    This area refers to how clients are looked after and taken care of. Within it we can find many areas of opportunity that improve the consumer experience, increase the quality of service our company offers, etc.

    3. Human resources

    Human ressources they are another key element within any business, and this refers to human capital, people. Being able to identify, attract and hire talent – people who add value to the business – can improve many aspects of it. Having good workers is always a positive aspect.

      4. Image

      On another side, the company’s image, its notoriety and its references can make it reach more or less customers, That people are more or less satisfied, etc.

      As in the previous areas, in this one can also find good areas of opportunities, which allow to improve the image of the company both from the outside and from the inside (own workers). It can also build customer loyalty.

      Bibliographical references:

      • Avia, MD (1995). Personality: cognitive and social aspects. Madrid: Pyramid.
      • Benson, T. and Mugarura, S. (2013). Livestock Development Planning in Uganda: Identifying Areas of Opportunities and Challenges. Land Use Policy, 35: 131-139.

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