Colors and emotions: how do they relate to each other?

There are different colors in nature, and each of them affects our emotions differently. Surely you have already noticed, for example, that when you have to decorate your home, pay special attention to the colors you have used. Each of the colors will make you feel a certain way.

Companies have long they carefully select the colors that they use for their logos or for their premises, because depending on who they use, they make us feel certain or other emotions. Did you know that red stimulates hunger? That’s why McDonald’s, Pizza Hut, KFC or Wendy’s use it to represent their brand.

    What is the psychology of color

    Psychology is everything in our lives, primarily because everything we see, hear, and feel passes through our thought organ. Our eyes alone cannot see, and in the brain there is a specific area for vision, which is the occipital lobe. However, this one it is not the only region of the brain involved in the processes of vision, From the occipital cortex, information is sent to other parts, such as the frontal lobe or the thalamus.

    That is why color is able to stimulate or create joy or sadness. Colors can make us feel energetic or relaxed, promote thermal sensations of cold or heat, and also make us perceive order or disorder. Although color perception is an individual and subjective processCultural factors also influence how color affects us. For example, some colors identify with masculine and feminine, and others with romantic.

    For this reason was born what is called color psychology, which is a field of study that aims to analyze the way we perceive, feel and behave in different tones, brightnesses and intensities of color.

    • You can dive into the psychology of color in our article: “Color psychology: meaning and curiosities of colors”

    What emotions do the different colors evoke

    The language of color is known to marketing or decorating professionals and even artists, and the psychology of color is needed in the making of products, such as clothing, advertising, etc.

    But. How do colors affect the emotional level? Below is a list of the different emotions that colors cause in people in western countries:

    1. Blue

    Blue is a color that inspires tranquility and is relaxing. It gives a feeling of freshness and calm and is associated with the sky and the water. It is synonymous with purity, freedom, harmony, fidelity, seriousness, security, sincerity and loyalty.

    2. Green

    Green represents nature and humanity. On an emotional level it is the color of balance, hope and growth. In Western culture, it also represents money and financial security. However, it also has its downside, and that is the color of poison, jealousy, and the devil.

    3. Purple

    For a long time, the violet has been associated with royalty, because it is enveloped in an air of luxury. It has been widely used in painting to give an impression of elegance. The lightest shades of purple they evoke spring and romance. The darker ones attract mystery and can even symbolize creativity. People who wear clothes of this color often project that they are empathetic and emotional people, with artistic and creative tendencies.

    4. Red

    I already mentioned that red is related to appetite, but it is also the color of dominance. With this color it is possible to go to two extremes: that of love and that of war. Lighter shades emphasize the energetic aspects of red, including youthfulness, while darker shades are associated with power.

    5. Rosa

    No one can doubt that pink is associated with the feminine, but also with friendship, pure love or delicacy. It is a color that inspires calm, relaxes and is romantic. It is also associated with sugar and used to give a soft feel and is a color associated with childhood.

    6. White

    White is the color of relaxation par excellence, and it inspires purity, peace, innocence and cleanliness. It is a color that can be used for tranquility, serenity and purifies the mind.

    7. Black

    This color expresses elegance, sobriety and formality. Black can look distant and has negative elements associated with it, as it is the color of death and destruction. It also arouses negative emotions, such as hopelessness, sadness, melancholy, unhappiness or irritability. It is the color of the mysterious and the hidden.

    8. Gray

    Gray is considered a neutral color, which it must balance, order, respect and elegance. However, it is also associated with mediocrity or decrepitude. Light gray gives peace, tenacity and tranquility.

    9. Orange

    Orange is the color of action, movement and enthusiasm. It is a cheerful color, which increases optimism and confidence. It is also associated with lust or sensuality. However, too much orange seems to increase anxiety.

    How colors affect us in our daily life

    Color psychology has many applications, and probably one of the best known is marketing. As we explain in this article “Emotional Marketing: Reaching the Customer’s Heart”, although many people think that the decisions we make are based on reason, the truth is that it is almost always our most important part. emotional that influences until we practically decide.

    Often it’s up to us which color to use. For example, when dressing or painting our house. This last aspect is important to us because we have spent long hours at home. Choosing one color or another will make us feel certain emotions or others. If you want to know how to paint your house, we recommend that you read this article: “How to paint my house? Color psychology tells you that.”

    conclusion

    The concept of color psychology it has been validated by numerous studies and by the field of researchBut you don’t have to be a scientist to realize the effect colors have on our emotions and behavior.

    We live in a world full of colors and take a look around to see how businesses are using different colors for their logos, advertisements, even the walls of their stores.

    Each of these colors has an effect on us and sends one message or another to the consumer.

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