Marketing by psychologists: the “ Psychology and mind ” team at the service of your clinic

‘Psychology and the mind’ is a website created 3 years ago by a team of young psychologists from the University of Barcelona. During these three years of life, the community has grown to over 1,100,000 followers on Facebook and more 20 million monthly visits.

Is it a coincidence? definitely not. From the start, the creators of “Psychology and Mind” decided to train and be trained in different fields, such as audiovisual product, communication and digital marketing. This expertise means that today, the project has a team of 12 professionals who develop and manage projects under the aegis of the leading company in the sector.

We have worked with leading clinics, platforms and professionals in the field of mental health: Mensalus, University Rei Joan Carles, TherapyChat, Psychologists El Prat, INESEM, IL3 / University of Barcelona … and many more other.

Marketing for psychologists: we help you develop your clinic or practice

If you are a professional who runs a private practice, or if you are the director of a psychotherapy clinic, this may interest you. ‘Psychology and Mind’ is a pioneer in the field of marketing for psychologists and clinics. Thanks to years of experience and a young and decisive team, we are able to take your clinic’s digital communication to the next level.

Because, as you’ve noticed, potential patients rely on the digital world to decide which therapist can best meet their needs. Whether they search on Google or browse social media, clinics or psychologists who have higher visibility and better branding are the ones that generate the most interest. Do you want us to help you promote this essential facet in your psychology center?

How do we work?

The world of digital marketing is particularly complex and changing. What works today may not work tomorrow. From ‘Psychology and Mind’ we play with advantage: we have been the most visited psychology portal in Spanish for over three years. This gives us a unique know-how that allows us, if you wish, to take the digital communication of your center to a very high level.

however, What exactly are we doing to get results?

1. Brand

Our team includes design professionals. But not only that, we are also psychologists. In other words, we know exactly which branding will be effective in each case.

Our services, of course, are fully personalized according to the needs and characteristics of your project.

2. Social networks

If you’re not on social media, you don’t exist. In the digital world, visibility is synonymous with power. If your clinic fails in this regard, our professionals can take over the management of your communities and achieve results: increase the number of subscribers, reach, management of Facebook and Twitter ads, creation and delivery of content. ..

3. SEO

“SEO” stands for Search Engine Optimization. Does your clinic have a website or blog? You need to be proficient in SEO to appear in the top Google search results. In an age when the internet has become the primary source of information we have turned to for everything, being well positioned on the first page of search engines is crucial. If you do good SEO, you can get traffic week after week passively (without having to work on it every day).

In other words, it allows you to have constant traffic pointing to your brand without doing anything else, as this is part of the dynamic achieved through good positioning in the top positions of results from Google and others. engines up close.

If someone searches for you on Google and you don’t appear in the right place … they’re likely to hire another professional. But calm down, because we are experts in this matter.

4. Audiovisual

We have a team dedicated to the creation and production of high quality audiovisual content. If you need a memorable corporate video, let us know your idea and we’ll make the most of it.

In addition, we will soon start broadcasting a podcast focusing on psychology and all related sciences.

5. Blogging

Content Marketing Is One Of The Most Profitable Investments Today. Through blog posts, your potential patients get to know you and get in touch with you, as they have the opportunity to be recognized in your work philosophy and in what you communicate. It’s a way to make yourself accessible and show a professional face focused on the concerns of people who are considering contacting psychologists. Do you want us to give you a hand?

Keys to developing brand image in the psychology sector

Beyond the more technical aspects of marketing for Internet psychologists, there are other key ideas that need to be applied to branding in general. That is to say in the way of expressing the underlying philosophy which guides the way of exercising the profession, in the relations with the client, with the collaborators, etc.

Several of these key ideas to apply in the field of marketing are as follows.

1. Find a consistent tone in the way you communicate.

It is important that the way you communicate with others, whether it is from the website, social media or through in-person treatment, is consistent and seamless. For example, if a very neutral and impersonal style is used in the blog and a rather familiar and informal tone is used on social media, a certain ambiguity is generated which breaks with the brand image.

2. Transmit positive values

In the field of health and clinical psychology, and even in education, it is common to speak of the services provided by formulating the existence of needs to be covered, in negative.

For example, we talk about emphasizing how bad it would be to leave certain behavioral dynamics unattended, without leaving room for proposals for action on what can be done about it, positively raised.

This way of approaching the professional function can be used in particular contexts, because in the articles the function is essentially informative, but in a content related to the marketing of a psychology service, it conveys pessimism. Better to avoid it.

3. Don’t give extreme examples

To capture the attention of potential customers, we often use fictitious or real-life examples. It should be noted that most of the people who doubt whether to treat a certain problem by going to the psychologist do not consider themselves to be “patients” with a serious disorder to be treated and it is certainly true that many of them do not. , in fact, no trouble. .

Therefore, it is better to use other references if what we want is to identify between the potential client and the person setting the example as a treatable case in consultation.

4. Don’t haggle

The pressure exerted by a market in which there is a lot of competition can lead to unorthodox measures to gain new customers or to retain existing customers. However, there are some lines that shouldn’t be crossed, and price haggling is one of them. this practice reinforces the idea that the value of the services of psychologists is a very relative thingIn part, because apparently much of this work can be superficially summed up as “talking.”

Given the risk of offering a devalued image due to the relative scarcity of the material resources required to make much of the work, it is important to avoid falling into a dynamic of negotiation which justifies the idea that if psychology is not free, it is on a whim.

5. Choose a comfortable workspace

Most professionals in the customer service industry directly value the space that customers will see receiving the attention of the professional team.

However, in the case of psychologists, this is also important for another reason: patients or clients should feel in a safe and welcoming place. A space where you can forget about anything other than directing your attention to therapeutic or learning goals. This way, the less distractions, the better.

Other key ideas to make the business thrive

These are ideas and thoughts to consider that can be used for psychologists’ marketing initiatives to come to fruition.

1. Suppose this is a paid job

Many people start their psychology training careers with the goal of helping people in the abstract, but you also need to be clear that for this service to be quality it has to be cost effective.

Therefore, take the time to make sure that the effort invested in the project is worth it, it shouldn’t be a taboo thing. It is part of the professional’s job.

This does not mean that it is bad to offer, for example, a free initial consultation; but in general, the philosophy to be conveyed is that what is done in therapy is part of the professional domain and that, therefore, both parties are involved in one way or another.

2. Networking is important

In an environment as changing as that of psychology, it is crucial to have allies. This is why webinars and networking contexts in general can be very useful.

3. It needs to be updated

It is not only important to be up to date so that our training is not out of date. In addition, it is necessary to do so to keep abreast of changing legal issues, market dynamics, etc.

Our professionals

If you decide to work with us, we set up several departments to make your clinic stand out from the rest. Want to know who we are?

► Bertrand Regader (Digital Marketing, SEO and Product)

Bertrand is a psychologist (University of Barcelona) and is the general director of “ Psychology and mind ”. He is also director of R&D for the Iberostar hotel chain. Passionate about digital communication and start-up management, he is one of the leading SEO and Inbound Marketing experts in Spain (you can find out with this ranking prepared by Sistrix). He is the co-author of “Psychologically speaking”, a book published by Paidós.

► Jonathan García-Allen (digital marketing, key account management)

Jonathan is a psychologist (University of Barcelona) and holds a master’s degree in human resources. He is the communications director of “Psychology and Mind”. Versatile and athletic, García-Allen has developed his professional expertise in the field of digital and commercial communication. He works as a Key Account Manager with the main clients of the company. He is the co-author of “Psychologically speaking”, a book published by Paidós. He is an expert in inbound marketing and branded content.

► Adrián Triglia (content creation, branding, creativity)

Adrián is a psychologist and publicist (both from the University of Barcelona), Co-author of “Psychologically Speaking”. He is the senior SEO writer and content creator at ‘Psychology and Mind’, serving as the brand’s editorial director. Creative and thoughtful, he leaves his personal imprint on each work, taking the digital communication and branding of each clinic to the next level.

► Adrián Aranda (Digital and audiovisual communication)

Adrián is an audiovisual technician. He has worked in large companies in the sound and advertising world, so he has an exceptional career as a creator in all facets of video and image. He is able to get the most out of advertising campaigns for private clinics and professionals.

Someone else?

We also have a team of software and web programming, web and business design, copywriting, online and offline marketing technicians … We have everything you need to stand out.

We look forward to seeing you soon

Now that you know a little more about what we do and who we are, all we have to do is say hello and invite you to meet us in person.

Every project is a world, so if you think we can help you grow, please don’t hesitate to contact us and let us know what you have in mind. We treat each project in a personalized and unique way.

  • Contact us via this e-mail: [email protected]

Bibliographical references:

  • Delgado, JJ (2015). The new digital consumer: the Noriso cube. Editorial of the red circle.
  • Kerr, F., Patti, C. and Ichul, K., (2008). An internal approach outside of integrated marketing communication: an international perspective ”, International Journal of Advertising, 27 (4), pages 531-540.
  • Kotler, P. (1980). Principles of Marketing. Eaglewood Cliffs: Prentice-Hall Inc.
  • Stanton, W. J (1984) online. Fundamentals of Marketing. New York: McGraw-Hill.
  • Weeks, Richard; Marx, William (Fall 1968). “The concept of the market: problems and promises”. Business and society. 9:39.

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