Personal DOFA matrix: what it is, everywhere and how it is done

The DOFA or SWOT matrix is a tool used in the business field which allows to know more about the state of the companies and to develop a plan of intervention in the event of problem.

Thanks to its effectiveness in the business world, this technique has been transferred to the personal sphere, with the aim of helping people better understand their reality, as well as helping to develop strategies to achieve their vital goals.

In this article we will see what this technique consists of, what are its components and how to apply it in our lives to achieve everything we set out to do.

    What is a personal DOFA matrix?

    The DOFA matrix, in its most general sense, is a tool that allows you to analyze the current and actual state of a company, organization or person.

    Thanks to this, and through the detection of strengths and weaknesses, it is possible to develop strategies whose goal is to achieve objectives or to make a diagnosis of the organization, with the intention of intervening and improve it.

    The personal DOFA matrix is ​​a variation that focuses on the characteristics of an individual. It makes it easier to achieve the personal and professional goals we offer, and in recent years it has been gaining popularity due to the emergence and rise of personal brands.

    This tool allows us to know ourselves more in depth, as well as to detect both personal and environmental aspects that will help us improve our lives.

    With the DOFA matrices, we can research and solve problems that weigh on our path to success, whether they relate to our professional life or to more personal aspects. through it it can be improved both professionally and psychologically, As they lay the groundwork for building self-esteem and relationships with others, as well as discovering what is in our personality that can keep us from achieving what we set out to do.

    Just because it has been used in the business world does not mean that it is a difficult tool to apply. Quite the contrary. It only takes a sheet of paper, a pen and half an hour to create a personal DOFA matrix, and it doesn’t take a lot of the imagination to spot what influences us when it comes to achieving our goal.

    What elements make it up?

    The personal DOFA matrix consists of four elements, which are grouped into two types: internal analysis components and external analysis components.

    The components of internal analysis are those which relate to the characteristics of the individual himself, and there is a certain degree of control over them. These characteristics can be crucial in understanding our success or failure. Positive personal aspects are strengths and negative aspects are weaknesses.

    On the other hand, the components of the external analysis are those which are determined by the characteristics of the environment, such as the professional environment. These aspects are difficult to control and come in the form of opportunities and threats.

    Below, we explain each of the four components of the DOFA matrix in more detail.

    1. Forces (forces)

    It is the internal functionalities that they help achieve the proposed goal. These can be different types of qualities, such as positive feelings, favorable personality traits, academic qualifications, work experience or technical knowledge, to name a few.

    Analyzing these aspects makes it easier to modify the vital goal so that it is plausible to achieve it, in addition to being able to see what brings it closer to its vital goal.

    2. Weaknesses

    They are all those characteristics of ourselves that take us away from our goal. It could be flaws, fears, or just knowledge that we have developed.

    It is very important to be aware of what limits us, because in this way we will be able to know what we need to improve and get out of any obstacle over which we have a certain degree of control.

    3. Opportunities

    It is the environmental conditions that act as facilitators to achieve the proposed objective. through them we can take advantage of it and get closer to our goal quickly.

    4. Threats (threats)

    They represent the characteristics of the environment that can hinder the process to achieve the goal. These are conditions outside of us, Such as politics, social issues or family dynamics, which can influence us negatively.

    How is a personal DOFA analysis performed?

    First, it must be clear what is the objective to be achieved. This step must be concrete. It is very important to be clear about this, otherwise it can interfere with the decision making that will take place throughout the process.

    1. Development of the personal DOFA matrix

    On a sheet of paper we make the matrix, draw a square divided into four small squares. Each of these will be one of the four DOFA components, and will be placed depending on whether they are positive and negative components and whether they are internal or external.

    2. Internal analysis: strengths and weaknesses

    It consists in analyzing those aspects of us, that is to say everything that is related to our personality, our knowledge, our skills and others, which influence the achievement of the proposed objective and which we ourselves can modify. .

    It begins by analyzing the strengths, that is, all the positive that helps to achieve the goal. During this step, we can ask ourselves a few questions and try to answer them:

    • What skills do I have?
    • What am I good at?
    • What do I like to do?
    • Do I have a reputation for something?
    • What titles do I have?
    • What do others flatter me with?

    Once the strengths are detected, he moves on to the weaknesses. It is very important to keep in mind what is negative about us which can be an obstacle in our path to success. this they can be personality traitsLike being an introvert in a job where you need to have social skills.

    Analyzing weaknesses is not just about finding them and that’s it. A strategic plan must be developed to correct these aspects that weigh heavily on us.

    Some questions that may arise at this stage are:

    • What do I need to improve my personality?
    • What habits are interfering with my goal?
    • What are my fears?
    • Are they criticizing me? In that?
    • What titles am I missing?
    • What should I procrastinate on? What is wasting my time?

    3. External analysis: opportunities and threats

    Once we assess ourselves, seeing the positive and the negative, we have to see what features of the environment help and hinder the power to achieve our goal.

    First of all, we will analyze the opportunities, that is, anything in the environment that can give us some kind of advantage. We can ask ourselves the following questions:

    • What are the changes that can benefit from it in society?
    • Is there a change in my life that could be transcendental?
    • Is there a problem in the company that I can help solve?
    • Am I a member of a major network or an influential circle?
    • What training is offered that allows me to retrain?

    Then, we will analyze the aspects of the environment that can be hostile to us and which directly or indirectly threaten our path to success. The aim of this part of the analysis is see what we can do to minimize these dangers or how to learn to overcome them.

    So we can ask ourselves the questions following:

    • Is there something going on in the company that could harm me?
    • Is there a problem in my life?
    • How much competition do I have?
    • What aspects of my professional or work environment prevent me from getting what I want?

    Once we have analyzed the strengths, weaknesses, opportunities and threats, we will be able to know what situation we are in and plan a strategy that will lead us to success.

    Bibliographical references:

    • Dyson, RG (2004). Strategic development and SWOT analysis at the University of Warwick. European Journal of Operational Research, 152 (3), 631-640.
    • Hill, T. and Westbrook, R. (1997). SWOT Analysis: It’s time to grab the product. Long-term planning, 30 (1), 46-52.
    • Jackson, SE, Joshi, A. and Erhardt, NL (2003). Recent research on the diversity of teams and organizations: SWOT analysis and implications. Journal of Management, 29 (6), 801-830.

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