The 3 differences between wanting and wanting

The difference between wanting and wanting is something that is often overlooked when we talk about both romantic relationships and sources of motivation.

Distinguishing these two concepts related to psychology can help us organize our lives in a way that makes sense. Not being able to understand the nuances and differences between emotions can lead us to make completely preventable mistakes.

    The differences between wanting and wanting

    No, wanting and wanting are not the same, although many people think they mean the same. Let’s see how we can tell them apart on a daily basis in a way that is easy to understand.

    1. Desire arises from loss

    When we desire something, we do it out of a tension or discomfort that arises from something missing in our lives (or that we at least perceive as absent even though it should be part of our lives. everyday life).

    An easy way to understand this difference between wanting and wanting can be to compare it to mourning, in which we feel sadness and anxiety at the loss of something that was meaningful to us.

    Of course, grieving is a very intense thing that we unequivocally associate with discomfort, not with desire; but in both psychological phenomena the notion appears that something should be here and yet it is not there.

    On the other hand, when we want something, this functionality is not present; it’s very common wanting something we never imagined would be of interest to us.

    2. Will respond to a simple strategy, desire to a complex strategy

    When we want something, we usually develop relatively structured and complex strategies to achieve that goal, because we understand that in order to achieve it, we have to invest in it. a lot of time, effort and resources.

    On the other hand, when we want something, the most common is that we think of a simple way to achieve it, for example, it is common to consider investing money in the acquisition of a material good which is in itself what interests us, without having to attribute to it any other property beyond those which it objectively possesses.

    3. Desire is autobiographical

    Since buying and selling is the classic process by which we obtain concrete goods and services that are relatively easy to describe and understand, often when we want something we automatically think about how to get there in one step: The economic transaction in the market.

    In turn, in the market, the vast majority of products are mass-produced, to meet an objective need and which is shared by many people.

    If what we wanted was in fact an object of desire, it would be much harder to find because we need itSince we have to fill a void, the raison d’être is what we have experienced throughout our lives.

    Desire is something much more unique, belonging to each individual, while wanting is not so much, which is why a single advertisement can spark the same interest in thousands of people from very different socio-economic backgrounds.

    The implications in love life

    As we have seen, desire leads us to seek something that matches the autobiographical narrative that we have created through the process by which we interpret everything that has happened to us throughout our life, while action to want it responds to a much more spontaneous feeling which brings us to focus on the simple and easy to understand needs of anyone.

    So, in love, the ideal is to find a balance between wanting and desiring. If we only desire, we run the risk of imposing on the other a story about who they are, a story that only matches our vision of them, while if we only want the relationship that they can. give, the link will be superficial and easy to destabilize.

      Its implications for marketing

      In the world of marketing and advertising, it is also important to know the differences between wanting and wanting, as in the vast majority of cases attempt to satisfy a need through volleyball.

      However, in some cases one can try to appeal to desire by suggesting abstract qualities that fill a common void in a certain segment of the audience, potential buyers. Of course, this will never exactly fit into a particular person’s void, but it will ease the imagination of the people for whom these campaigns are designed to do the rest.

      Bibliographical references:

      • Cacioppo, JT and Gardner, WL (1999). Emotion. “Annual Journal of Psychology”, 191.
      • Kawabata H., Zeki S (2008). The neural correlates of desire. PLOS ONE. 3 (8): e3027.

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