What does the color magenta mean in psychology?

Magenta is a primary color, essential for rendering the full range of colors combined with yellow and cyan. Its artificial coloring was discovered in the 19th century and since then has been widely used in various fields, ranging from the mystical and spiritual world to the more practical and conventional world of marketing.

It is a warm but not furious or flamboyant color, which conveys a certain calm without neglecting passion and impulsiveness. Let’s take a closer look What does the color magenta mean in psychology? and in other areas where it is used.

    What is the meaning of the color magenta?

    Magenta is one of the primary colors in the CMYK model (cyan, magenta, yellow, and key, or black), a subtractive color system. From there, cyan and yellow can be obtained the secondary colors of this model: blue, red and green. From these six, the rest of the colors are obtained. This color system is widely used today in the home and professional printing world, as well as in artistic painting and is made from quinacridones.

    The color magenta is made up of two wavelengths: red and violet., two colors located at the ends of the visible spectrum. When we simultaneously see wavelengths of 380 nm (violet) and 740 nm (red), our brain interprets and invents, so to speak, a color between violet and red, giving rise to magenta.

    Magenta is also called fuchsia, dark pink and other names which can be confusing when thinking about shades which may have hints of cyan and yellow i.e. they are not pure. It’s called magenta because its artificial tint was discovered during the Battle of Magenta (1859), near the Italian town of the same name.

    The coordinates of the magenta color are:

    • Magenta color number or code
    • RGB code: (r, g, b) (229, 9, 127)
    • CMYK code: (c, m, y, k) (0, 100, 0, 0)
    • HTML Code: #E5097F
    • HSV Code: (h,s,v) (328°, 96%, 90%)

      Main meanings of this color

      The meaning of the color magenta changes from culture to culture, although it is generally attributed with spirituality, kindness, compassion and help.. Other meanings attributed to this tone are:

      • Imagination
      • Passion
      • Transformation
      • Creativity
      • Innovation
      • Balance and balance

      Also negative personality traits:

      • Indignity
      • Noncompliance
      • Lack of seriousness and excessive distention (“cavity”)
      • Impulsiveness
      • Eccentricity

      Magenta is attributed to emotional balance and physical harmony. It is considered a sophisticated yet pragmatic color, evoking logic and insight. It is linked to feelings of self-esteem and personal satisfaction, as well as to overcoming and transformation, leaving behind old ideas and embracing new ones. As for red, it is to some extent outrageous and shocking, very innovative and imaginative depending on the context.

        What does color psychology say about this color?

        According to color psychology, magenta has calming effects, and therefore It is used to reduce anger and rage, unlike red, which can cause them.

        It also evokes a feeling similar to reciprocal love and increases feelings of hope, purity and intuition. It often has positive effects on people who feel frustrated, worried, discouraged, or angry, as it helps alleviate negative feelings.

        It is able to infuse vigor and increase energy as long as it is used in a sufficiently gentle tone. so as not to induce the effects generated by the color red, of greater intensity. If the wrong tone is used or if red is used directly, it can completely shatter the viewer’s calm and, if you have a bad day, induce anger, over-excitement and, later, psychological fatigue.

          What does the magenta color say about your personality?

          There are those who attribute certain personality traits to people who like the color magenta. It is still a mystical belief, a superstition like astrology, but it is interesting to discover what is said about the personality of those who have magenta as their favorite color. Among the characteristics attributed to people who are mad about magenta are.

          • Be people of overflowing joy with others.
          • High self-esteem and confidence in one’s abilities.
          • Be very spiritual, believing in karma, Feng Shui and auras.
          • Knowing how to enjoy the little things.
          • Great motivation for just about any project.
          • Passionate about love, giving everything in the relationship.
          • Extremely meticulous in detail, methodical and strict on manic levels.

          New Age and associated currents

          Mystic and New Age fans believe the color magenta has magical powers. Leaving aside the little empirically demonstrated of what they claim, as these are still superstitions, it is interesting to know out of curiosity what powers they attribute to this primary color. Among these circles, it is said that the color magenta should be used with extreme caution as it can induce a spiritual state which represents resurrection.

          Among those who believe in auras, it is said that having a magenta color means that we are loving individuals and attached to small things. Additionally, associated with the Hindu doctrine of chakras, the color magenta is associated with the eighth in which its believers believe the Soul Star is contained. This chakra is related to divine healing, love of service, and the stimulation of mindfulness.

          Feng Shui is a Taoist current from China, which argues that the placement of elements and colors in the home influences our psychological well-being. As with the New Age currents, this is not empirically proven and it is yet another alternating current that has been introduced to the West in recent decades. In the case of the color magenta, Feng Shui considers it a color synonymous with joy and spiritual integrity, linked to awareness and self-esteem. It is recognized as the color of universal healing.

            Magenta in Marketing

            The color magenta, being a primary color, is very useful in the world of marketing and we could well say that it is a fundamental in this field. It is often widely used in women’s products due to the cultural association that red and pink are a woman’s color., unlike blue and, to a lesser extent, green, masculine colors. Magenta has tender effects, and apart from the obvious sexism that this trait is attributed to women, it is associated with the feminine.

            Besides feminine products, magenta color is also widely used. This color can convey a sense of enthusiasm, vitality and can be associated with concepts such as boldness, individualism and even drama. It is notably used in artistic and creative fields, by artists, costume designers, set designers, writers, photographers, inventors and art dealers.

            It is also very widespread in the world of new technologies, including in services and products geared towards men’s sectors because, while remaining very associated with the feminine, more and more brands dare to use it to attract the attention of men. It’s a vibrant color, no company using it will go unnoticed, and it doesn’t hurt the eye unlike bright yellow or blue which are sometimes used in excess. Social networks use it more and morein particular because youth is freeing itself from the binomial pink/magenta = feminine.

            An example of a social network that uses all magenta is Instagram in its logo.

            Magenta in decoration

            As for the field of decoration, magenta It is mainly used for its heat, with shades ranging from purple to pale pink. He is typically used in entrance areas to make customers feel warmly welcomed. It can also be used in bedrooms to give a friendly and protective feel, although it is not recommended in places like the study or office as it can be distracting and interfere with studying.

            Bibliographic references

            • De La Llave, A. (2018). We are Visual Arts I. Mexico: Cromberger.
            • Heller, Eva (2004). Color psychology. How colors affect feelings and reason. Ed. Gustav Gili.
            • Hupka, Ralph B.; et al. (1997). “The Colors of Anger, Envy, Fear, and Jealousy: A Cross-Cultural Study.” Journal of Cross-Cultural Psychology.
            • Ortiz Barbosa, MF, & Pacheco Sánchez, CA (2020). Color Psychology: Immersed Strategies at the Service of Advertising Agencies. Science Journal Depth Building the Future, 7(7), 39–45.
            • Skin on (2018). Colors in marketing.

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