Depersonalization and (in) communication on social networks

Technology has made a big difference in our daily life through social networks, applications, omnipresent tablets … But How can these influence our communication processes?

We are more and more connected, even though the physical barriers that exist between people when it comes to communicating online, make it a useful tool to facilitate our routines, but being a complement without replacing human contact. The world of applications and social networks makes it possible to recreate more or less faithfully a process of direct communication between the sender and the recipient, pit is not the same thing to be in front of the webcam and to be able to appreciate the non-verbal language, to interpret a text message.

The transceiver pattern on social networks

Human communication is not a simple thing. There is never a situation in which information travels properly from one person to another: there are always gaps for misunderstandings, meanings hidden behind words and double meanings.

This is because the emitter-channel-receptor schema is affected by physical barriers, our ways of interpreting sentences and words, and even our emotional state, which in some cases can cause them to appear, e.g. tone. gets into a conversation. In communication, there is always room for unexpected dynamics: sentences that turn out to be unfortunate, two-way confusions, etc.

Communication problems increase when we interact from the Internet

The fact that they are not face to face makes these potentially problematic contingencies more frequent. However, the use of social media and the electronic devices used to communicate do not influence the way we communicate simply by hiding contextual or gestural information.

For example, the sense of security surrounding the comfort zone from which you can comment can create the phenomenon of depersonalization by attacking other participants without measure. Being separated from each other causes members of a conversation to behave differently. In order to be able to perform discourse analysis and be able to interpret emphasis, movements, looks and symbols that are relevant to the sender, it is necessary to be able to access some personal closeness, as well as to be able to strengthen empathy and assertiveness.

A clear example can be comments made in Facebook posts regarding a topic or opinions. An incomplete communication process occurs here, in which anyone can stop responding at any time, can respond without having read the messages addressed to them before, and can misinterpret the recipient of the sentences, among others. that’s why sometimes it falls into over-justification of what is being said, creating very extensive contributions that slow down the conversation.

Create perfect avatars

Distance creates the opportunity to offer the public an ideal self-image through profile photos, publications and the like, but cognitive dissonances can arise between the “real me” and the “ideal self” which are in some way. sort temporarily resolved by social masks which the user can create, add to the development or expression of his own ego.

We can find examples in group posts that just might be social experiences, and if they weren’t, they turn out to be a great source of information on social media communication processes and how whose sympathies are set up to create new networks.

Groups of people in a city, pages with viral content, etc. They contain information about the conversations and how the “jos” interact to display a desired public profile in the discussions. As commonplace examples of conflicts that can illustrate this, we find the cues to comments on spelling, or how to reinforce the arguments that internet search engines are using by copying and pasting concepts and quotes created by third parties.

All of this facilitated by the comforts of home and ease of access to information on the network, plus the security that comes with not being in front of who you are talking to.

New forms of harassment

The cases of Internet harassment, Which reminds me personally of Milgram’s famous experiment on submission to authority (but in this case without a socially accepted authority figure). Responsibility dissemination processes are made easier when people are not physically present, as comments can be easily deleted, this is why many people choose to take screenshots in order to have evidence of abuse.

These processes have been going on for a long time, but the communication channel and context have changed, making them more complex. In social media communication, there are several factors that determine a person’s behavior.

For this and much more, it is worth encouraging to think about how we can use social media to improve our communication power between people, Beyond their use as a means of entertainment or to seek social acceptance through the image that we want to show to the public.

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