We have all heard it repeatedly said that people cannot be judged by their appearance, that the important thing is inside and that in order to be able to value people, you have to know them well to them and their life stories.
However, from what has been seen from multiple discoveries in psychology, today we know that these phrases respond more to the wishes of some people than to reality. Human being we specialize in using the minimum amount of information to judge the people we interact with.
Simple and sexier names?
This usually means that we appreciate people for the way they look or for what they do for the first few hours we know them, but research indicates that our propensity for superficiality may go even further than that.
Specifically, he has provided evidence that reinforces the idea that some of those subconscious efforts of valuing others focus on … the name of this.
Lots of power concentrated in a few letters
If there is anything more superficial and impersonal than the physical appearance of someone, it is the name that turns out to have that particular person. It seems, however, that in the world of relationships, mental shortcuts far outweigh rational analysis. At least, that’s what this research led by researchers in social psychology and published in the Journal of Experimental Social Psychology indicates.
The main thing is that the simpler and easier it is to pronounce a person’s name, the more likely it is that our treatment will be more favorable..
Why is this happening?
The proposed explanation is that the human brain is designed to promote that what is linked to a single type of information is valued positively and easy to process. This hypothesis, which is based on the existence of many other previous research, emphasizes how our nervous system selects information with less chance of wasting our time.
Of course, the time we waste trying to process a person’s name with a difficult-to-pronounce name will almost always seem insignificant, but that’s not so much when you consider the number of names we come across all over the place. throughout our lives, or the millions of years of evolution that have turned our brains into a machine to optimize time management and avoid devoting our efforts to tasks that will not offer us rewards. In this way, people with complicated names start with a disadvantage.
What did the research consist of?
The research is based on several similar studies. In the first, simply A series of volunteers were asked to rate different names based on their pronunciation difficulty and the degree to which they liked them.. In the second, they were asked to vote in imaginary elections in which they could only know the names of the candidates, and in the third, they had to choose who to vote from among a number of politicians whose names they already knew. and first names.
The ease with which our name is pronounced correlates with success in life
In another study, instead of relying solely on hypothetical situations, the researchers decided to confront their results with tests in the field, beyond the laboratory environment. For this, they selected the names of several real lawyers. These names were noted by the volunteers based on ease of pronunciation and the degree to which they liked them. The most interesting thing is that by comparing the scores in the dimension of difficulty of pronunciation of the name with the average salaries, the degrees of responsibility and in general the degree of prestige at the professional level, a correlation was found. In other words, that is to say that the name indicated part of the professional success of these real people.
In addition, these studies have shown that the difficulty of pronouncing these names, rather than their length or the possibility of them being foreign, determines how these people are valued. Specifically, the ease or difficulty of pronunciation made it possible to predict by 40% the degree to which these individuals like or dislike.